Golden Week brings ITC about one billion yuan of business volume

Recently，it was learned from Zhejiang China Commodities City Group that business flourished in the International Trade City( ITC)an d tour shopping showed a sound growth momentum from October 1 to October 7 ，known as “October Golden Week”. According to incomplete statistics，during the Golden Week，Yiwu International Trade City realized 990 . 13 million yuan of bus iness volume ，and received 2 4 7 touring parties organized by travel agencies from different places，totaling 9 ，4 1 7 people . The daily number of tourists visiting the Tourism Shopping Center exceeded 1 5 ，0 0 0 on the average ，with the maximum of 3 0 ，725 on October 5 .

During this Golden Week，the business volume of ITC grew steadi ly wi th relatively centralized categories of hot products including headwear ，jewelry ，electrictoy ，brand appliance ，sports and recreational supply ，cosmetic and glasses ，said the chief of the administration office of the Tourism Shopping Center in ITC . Nevertheless，different tendencies could be observed in the popularity of products in di fferent categor ies . For example ，the sale of writing instruments mainly came from gold fountain pen，water color brush ，paintbrush ，and pa ints with some domestic brands ，while cosmetic and glasses with international brands ( like Lancome winter skincare series and Prosun glasses)en joyed more advantages in the selling. In contrast，for sports and recreational supplies ，both the domestic and foreign brands sold well .

This year group travel decreased，while self-driving trave l and indi vidual travel prevailed . The domestic consumer groups of tour shopping mainly came from the neighboring provinces like Shanghai ，Jiangsu，Fujian，and Jiangxi . Compared with last year ，this year saw a remarkable increase in the overseas tourists，especially the American and European tourists . The tourists from other places in the Tourist Shopping Center became more mature and rational . The phenomenon of blind，random or one-time consumption reduced ，and fashion-catching diminished-the previous attention to the commodities’appearance and styles was turned to its price，utility and quality . All of these indicate the shaping of more mature market consumption.