Trademark design in Yiwu embarks on internationalization

Recently，the trademark “一星ONE STAR” of Zhejiang Star Tools Co，Ltd . has been entitled the “China Well-known Trademark ”. And “ONE STAR” is right the English translation of its Chinese trademark“一星”. Nowadays，more and more Yiwu enterprises like Zhejiang Star Tools Co，Ltd . start to use English names in their trademarks . And with the further development of foreign trade those foreign trade firms whoused Chine sePinyinas registered trademarks in the past begin to use English trademarks . Now，using English trademarks is an obvious trend among Yiwu brands，and trademark design is becoming more and more internationalized .
A recent survey made by a trademark agency in Zhejiang shows that a large number of Zhejiang enterprises are still using trademarks with the tradi tional Chinese characters plus Pinyin . This makes it hard for Chinese trademarks to be well accepted interna tionally . Meanwhile，some enterprises lost their competitiveness in international market for their trademarks had al ready been regi stered by enterprises in other countries .
The situation has already been noticed by many Yiwu enterprises . Now the trademarks of some Yiwu enterprises have changed a lot in design and have absorbed some internationalized elements，especially in advertising . For example，
Langsha Hosiery，Truelove Textile，Berkam Clothing and Jinxiu Clothing have paid a lot of attention to the internationalization of their trademark design . Besides ，some famous Yiwu enterprises who are urgent in exploring international market also published their internationalized trademark images timely .
According to a manager in charge of the business of overseas trademark register in a local trademark agency，over 60% of Yiwu enterprises except those foreign trade-oriented enterprises still use Chinese Pinyin trademarks and the recognition
of their trademarks ranges only within the country .
A department manager of Zhejiang Star Tools Co . ，Ltd . who is in charge of foreign trade business says that the internationalized trademark“ONE STAR”helps much in promoting their brand，and with an internationalized trademark，they will get more orders from abroad .
As introduced by an official of Yiwu Municipal Administration of Industry and Commerce，the trademark internationalization is a crucial subject for implementation of globalization strategy of enterprises .