The approaching Chri stmas makes gifts from Yiwu Market displayed early in the department stores all over the world . In recent days，people in Ameri ca and European countries have been busy buying all kinds of Christmas gifts from stores to celebrate their annual biggest festival .
Christmas has always been a day western people spend large amounts of money. In the U.S. ， Mexico and European countries and regions，December is thought of as one of the main shopping seasons . Insiders say，the Chri stmas gi fts exported through the platform of Yiwu Market still account for 70 percent in American and Mexican markets and over 50 percent in European market this year .
I f you take a careful look at the labels of toys in British market，you can find almost all the toys，ranging from the Teddy Bear at the price of 2 pounds to the remote-controlled Robocop or international chess sets made of walnut at the price of some one hundred pounds，are Chinamade products . Therefore，Chinese products have already played a very important role in the toy market of Britain . I t i s also found in the Christmas gifts on sale in Britain that Chinese products still keep the advantage of low price . Almost all of those Christmas gifts at low-or-middle level were exported from Yiwu . Once a foreign businessman said， because of the cheap price and high variety，American and European businessmen still favor Chinese products， especially the labor-intensive Christmas gifts， and come for procurement in succession . Sourc es say over 70 percent of the Christmas products in the world this year come from China . Take Christmas trees for example，China-made Christmas trees have already taken two-thirds of the world market . Other typi cal Chri stmas products like Santa Claus costume，bells，colorful ribbons，dolls，sleds，colored lights and hanging decorations have even become Yiwu’s specialties. It has become a common view today that Yiwu products decorate the global Christmas .
Despite the new record in the export volume of Yiwu’s Christmas products， the profits of the Christmas gifts in dustry are decreasing to about 10 percent on the average . I t should be attributed to the tense competition and the price rising of raw materials . Since the “Christmas cake” in China’s dish belongs to the part with middle-orlow added value， we have to put more emphasis on the brand develop ment and technological improvement .
It is learned from the Christmas gifts are a of the International Trade City as well as some enterprises that the sale of Christmas gifts this year is coming to an end and that most of the Christmas products still in hand are to supply the local customers .
Some trade companies and enterprises have even begun top roduce Christmas products for next year .
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