“Pop elements”found in Yiwu Fair

With more exhibition booths and more exhibitors ， purchasers and visitors ，the 2007 China Yiwu International Commodities Fair shows more new elements . Slightly different from last year ’s ， the fair of this year contains some more elements of innovation and of technology .
Presently ，Yiwu is not contented with just working as a selling platform of various commodities but is also striving to built itself into an R&D center of small commodities . Now ， more and more Yiwu enterprises are working on their would-be famous brand in their own R&D centers . It is commonly recognized among Yiwu enterprises that brand and innovation is the fundamental principle for further development .
Yiwu enterprises are changing their roles from manufacturers to designers ， from OEMs to brand originators . At the 12th Yiwu People ’ s Congress of CPC held early this year ， the concept was promoted that Yiwu should establish itself as an international creation and innovation center of commodities ，quite different from the previous goal —— — an international manufacturing center of commodities .This difference shows Yiwu ’s resolution to strengthen independent innovation and promote competitive power.